Results by the numbers: An imperative for end-of-year fundraising

As we enter the fourth quarter of 2025, nonprofits enter the most critical fundraising season. It is common knowledge that November and December are often the most important months for donor giving, with 30%-40% of annual contributions arriving in the last few weeks of the year. In this crowded marketplace, organizations must rise above the noise — not only by appealing to generosity, but also by meeting donors where they are, with clarity, transparency and a deep understanding of what motivates them.

To achieve their short- and long-term objectives, successful nonprofits must frame their campaigns around results by the numbers. By harnessing data and donor insights, you can launch and execute a campaign that resonates personally, highlights tangible outcomes and inspires collective action.

Continue reading this piece written by Avrum Lapin, published in eJewish Philanthropy.

Article image credit: Adobe Stock