It’s the generational wealth transfer, stupid: The key takeaway from the Giving USA report
- 15 hours ago
- 1 min read
As vast amounts of wealth transfer from Baby Boomers to Gen Xers and Millennials, the rules of giving are changing fast. Gen X donors have less brand loyalty to legacy organizations and view Jewish causes as "one item on a menu" of options.
In an interview with eJewishPhilanthropy, TLG president and Giving Institute board member Avrum Lapin breaks down what the latest Giving USA report means for the future of Jewish philanthropy—and why institutions must adapt now.


