Endowment Is Not a Luxury: Why Jewish Nonprofits Must Prioritize the Long-Term

Too often in Jewish communal life, endowment campaigns are seen as something for “later.” After we meet our annual goal. After we complete our capital campaign. After we weather this crisis or that transition. 

But the truth is: later is too late. 

At The Lapin Group, we believe every Jewish nonprofit — from synagogues and day schools to foundations and federations — must treat endowment not as a luxury, but as a core part of a growth focused development strategy. 

Whether you’re building a future-ready organization or preparing to steward your legacy donors more effectively, this article explains why endowment matters — and how to get started, no matter your size or stage. 

Why Endowment Campaigns Matter in Jewish Life 

Endowment isn’t about raising money you’ll use next week — it’s about building financial security for generations. In Jewish terms, it’s a reflection of l’dor v’dor — investing in the future while honoring the past. 

A strong endowment: 

• Ensures consistent funding for core programs, even in hard years 

• Reduces reliance on unpredictable annual campaigns 

• Demonstrates long-term vision to major donors 

• Enables risk-taking and innovation 

• Honors legacy donors with meaningful impact beyond their lifetime 

And yet, far too many Jewish organizations operate year to year, hoping that next year’s appeal will be strong enough to survive. It’s time to shift that mindset. 

Three Myths That Hold Nonprofits Back 

Let’s name the excuses — and move past them: 

Myth #1: “We’re too small for an endowment.” 

In reality, endowment doesn’t require a $10 million gift to get started. Your endowment goal should be three times your annual budget. Even a modest endowment can yield meaningful annual returns. Start small, build trust, and scale over time. 

Myth #2: “Our donors won’t give to something they can’t see.” 

Legacy giving isn’t about immediate recognition — it’s about values, memory, and meaning. Many donors want to leave a lasting impact. The key is to offer them a pathway and a purpose. 

Myth #3: “We don’t have time to think long-term.” 

There’s never a perfect moment. But if you’re always in survival mode, you’ll never make space for growth. The best time to start building your endowment is before you need it. 

How to Start or Strengthen Your Endowment Campaign 

Wherever you are in your fundraising journey, here are a few steps to move toward a values-driven endowment strategy: 

1. Clarify the Case 

Why does your organization need an endowment? What will it support? Be specific — not just “the future,” but “scholarships for every child,” “programming for the elderly,” or “staff excellence for years to come.” 

2. Identify Legacy-Ready Donors 

Many of your best candidates already exist — longtime members, current major donors, and those who have expressed interest in Jewish continuity. Don’t assume age is the primary factor; mindset matters more than birthdate. 

3. Develop Tools and Pathways 

Make it easy for donors to take action: 

• Clear information about the purpose of the endowment fund 

• Recognition opportunities that reflect Jewish values 

• Conversations that emphasize impact, not just tax savings  

• Make Testamentary and Planned Giving a part of Endowment Development with simple materials how to participate 

4. Integrate Endowment into Campaign Conversations 

You don’t need to launch a stand-alone endowment campaign to start raising endowment gifts. Layer it into capital efforts, annual campaign stewardship, or even donor thank-you calls. A simple question — “Have you ever considered funding the endowment with a gift that would mark your legacy ?” — can open the door. 

Endowment as a Reflection of Jewish Values 

The Jewish community has always been future-focused. We plant trees we may never sit beneath. We write scrolls for generations not yet born. Endowment is an extension of this tradition — a tangible way to express hope, trust, and continuity. 

It’s not about securing money. It’s about securing mission. 

Want to strengthen your endowment strategy? The Lapin Group helps Jewish nonprofits design goal directed and practical endowment development, engage donors in meaningful endowment conversations, and build long-term financial stability. Let’s plant seeds together for a stronger Jewish future.