The Lapin Group values partnership, creativity, and a hands-on approach to fundraising and campaign development. We understand that every client organization has a unique culture and personality and that every major capital, endowment, or special project campaign is different. Although the ultimate goal is to raise money and build organizational capacity, our journey from point “A” to point “B” may not always be a straight line. Therefore, every client engagement takes on its distinct character and personality.
When providing Full-Service Campaign Management, The Lapin Group undertakes a significant scope of work to provide both short-term fundraising benefit as well as long-term value for each client organization. Drawing on our decades of experience with many sizes and types of nonprofits, we create a customized campaign for each client organization that is unique to their history and vision, while incorporating “best practices” and contemporary fundraising strategies.
The Pre-Campaign Assessment (PCA) provides a thorough measure of an organization’s capabilities to launch a transformative fundraising effort, an essential first step to most significant fundraising programs. It identifies a nonprofit’s strengths and weaknesses, examines the pool of prospective donors, especially at the lead and major donor levels, and enables our professional team to recommend strategies to make an organization campaign-ready. Through interviews with past and present Board members, current and prospective major donors, opinion leaders and key professionals, we help define each organization’s capabilities and frame realistic goals.
The Pre-Campaign Assessment guides The Lapin Group and our clients in the crafting and implementation of a detailed road map for thoughtful and successful campaigns. When the PCA is complete, we compile and analyze the data collected through the PCA and present a comprehensive report to the client’s Board of Directors and executive staff. The PCA Report includes important statistical and anecdotal information as well as recommendations for specific next steps.
Successful fundraising creates a critical opportunity for a nonprofit organization to grow overall capacity and long-term positioning. Key to fundraising success is the strength and commitment of leadership developed through an integrated recruitment and training process that enables volunteers to understand and implement their fundraising roles.
To further an organization’s purposes, professional and volunteer leaders must serve as dedicated and committed role models and spokespersons. The Lapin Group sees leadership development as a thoughtfully guided effort, providing volunteer and professional leaders with the skills required to become successful advocates for the organization and the extended community that they know and love.
At The Lapin Group, strengthening the leadership corps and providing training to both professional and volunteer leadership are central components to our work. Working with the organization’s current leaders. The Lapin Group identifies and vests a group of key leaders locally (and beyond) who will play a positive role in achieving the vision for our client organization. Working together, we equip present and future leaders with the tools they need to articulate the vision, advocate for it, and accomplish it.
Our goal is to guide nonprofit organizations through comprehensive, customized leadership development solutions that not only build sustainable funding capacity within the organization, but also inspire and prepare volunteer leaders to energize their local philanthropic community.
Campaign Direction, Guidance, and Implementation
The Lapin Group guides our client organizations through the seamless transition from campaign planning to execution. The Lapin Group prepares a comprehensive campaign strategy and Master Plan encompassing the design, implementation, and coordination of an effective fundraising campaign.
We craft our campaign strategies based on initial discussions with the client’s leadership, our past experiences in developing creative and successful campaigns, and after reviewing the client’s Pre-Campaign Assessment results. Our integrated fundraising strategy highlights every aspect of the prospective campaign, and can include the following elements:
Campaign Calendars and Budgets
Customized Marketing and Communication Materials
In-depth Donor Research, Identification, and Cultivation
Gift Acceptance and Donor Recognition Program and Policies
Donor Stewardship Events
Ongoing Fundraising Counsel and Leadership Training
Campaign-Based Business Planning
Business Planning is a necessary element in effective nonprofit management today, especially when entering into a sustained fundraising campaign. A Business Plan is critical to provide an overview of the impact that a successful fundraising campaign will have upon the major operational areas of an organization over a period of 5-10 years. The Business Plan is an important component in an organization’s campaign planning and “selling proposition.” It focuses primarily on the factors that will impact upon an organization’s balance sheet and contributes to its chances for campaign success:
Operations and Technology
The Lapin Group leads the organization’s executive team in crafting this multi-year financial model, which will be an important tool for budget development and will serve to demonstrate the impact that the campaign is expected to have on the organization’s future development and vitality.
Nonprofit Business Planning
Nonprofit organizations experiencing growth or change often require assistance in presenting themselves to donors in a professional and business-like manner. The Lapin Group provides direction and guidance to best position our client organizations to attract support by guiding them in the creation and implementation of a customized Nonprofit Business Plan.
This Business Plan projects future program and facilities needs and priorities, cash flow, and organizational operations required to achieve the organization’s goals. Detailed in its scope, yet easy to understand and straightforward, the Business Plan also projects how philanthropy will positively impact an organization. The Business Plan represents an important tool in the planning and implementation of all major fundraising efforts.
Working with the client organization’s leadership, The Lapin Group prepares a Business Plan that clearly sets forth the overall framework for the next five years, including fiscal policies for effective financial control and management, as well as other issues relating to a well-run nonprofit organization. Key elements of the Business Plan are:
Mission and Vision: A dynamic view of the future direction of the organization.
Overview of Staff and Programs: What program and staff configurations work best for delivering programs or services in the next five years, and what professionals and support staff are required?
Analysis of Operating Assumptions: What will enable the organization to move forward?
Five-Year Financial Projections: A spreadsheet to reflect income streams and expenditures and highlight the long-term value of broader financial support to the future of the organization.
Donors at all levels and from all walks of life want to feel appreciated and be assured that their contributions are achieving results and making an impact. The Lapin Group works with client organizations to make Donor Recognition a fundamental part of their fundraising programs. Supporters and friends want to be informed and appreciated, and we provide unique and contemporary techniques to ensure that donors and funders are continually recognized for their commitment and efforts. We believe that forging strong relationships strengthens nonprofit organizations and drives their growth and success.
We collaborate with clients to create Gift Acceptance and Donor Recognition Policies that establish clear and accountable donor recognition options. Some donors prefer to be thanked privately and to remain anonymous, while other donors have very particular expectations for their public acknowledgements, including the naming of buildings, endowments, or long-term fellowships/scholarships. We believe that it is important that nonprofit leaders know what specific donors prefer and are prepared to discuss various options.